Using the Tools

Bookstores now have entire sections dedicated to "social media." It's become the single hottest buzzword in business, by far. Everyone's jumping on the bandwagon - but I believe that the real long-term impact of this multi-tiered marketing and communications landscape has yet to be applied or felt by the vast majority of the public. "Social Media" is really a set of tools. Like any set of tools, how they are used depends upon the user.

The more I learn to use the tools, the greater impact it is having on all aspects of my business and creative life - the access to markets, potential collaborators, and even potential subjects for my next documentary is virtually unlimited. It's a rich, largely untapped resource...