I find it extraordinary that many social networking professionals fail to understand how important effective social media can be to reaching their goals and objectives. A poor quality video presentation reflects poorly on the presenter - and on the facts presented.
Many successful YouTubers have learned by watching others closely, emulating their favorite videos, and building upon their experience. As a video professional, I'm attracted to YouTube because of that very spirit - a spirit of innovation and creative freedom that is quite unique to this platform.
The rapid growth of social networking and social media technology has generated a sea of Social Media "professionals" that lack awareness of just what makes effective social media.