Sunday, May 06, 2007

YouTube Pays

Coincidentally with my recent entry, YouTube has announced that it will reward the top several dozen most viewed Youtubers with financial rewards (the specifics weren't revealed). As I suggested, it is rapidly becoming profitable (for a few lucky, quirky people) to just live their lives - or at least create an illusion of reality that's entertaining enough to draw a large following.

At some point - and perhaps it's already here - major media will attempt to take part in this new form of entertainment. While many media outlets already broadcast excerpts from their programs on YouTube, and some other content meant to supplement media on other platforms, I expect that they will attempt (or are attempting) to create their own YouTube characters.

The trick, though, is not creating a feeling in the audience of being fooled and deceived. If, for example, a character is created that proves to lead ultimately into an upcoming television sitcom, will viewers tune in to the show, or resent the manipulation? Would a Daxflame (see earlier blog) sitcom fly?

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